Running a wedding photography business is hard work, but the rewards are worth the effort. By “rewards,” I’m talking about the satisfaction of creating a special memory for someone, plus the profit you can make from doing so, of course!
Building wedding photography packages for your clients is a key factor for both types of rewards. Wedding photography packages can come in various styles, complexities, and price points, so there is much to consider when developing the packages you offer.
Let’s look at how building your wedding photography packages can benefit you and your wedding photography customers!
Table of Contents:
- What are Wedding Photography Packages?
- Complex and Simple Wedding Photography Packages
- Partnering With Others for Wedding Photography Packages
- High-End Printing for Wedding Photography Packages
- Wedding Photography Packages are One Key to Your Success
What are Wedding Photography Packages?
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Package deals exist everywhere in retail, and wedding photography packages follow the same general ideas as other retail packages. Instead of pricing everything separately, groups of items and services are lumped together, and the pricing is considered favorable for both you as the wedding photography business and the buyer.
Wedding photography packages fit this niche of photography services rather well since you offer both a service and a final product of physical goods. The service is you as a photographer being on hand to record the momentous event and possibly other times as well.
The physical goods are photography books, enlargements, and other printed photography items. There can be a lot of variations of packages as you decide what you want to provide, such as printed photography, and how much time you’re making yourself available for things other than the wedding and reception.
Complex and Simple Wedding Photography Packages
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The simplest wedding photography packages can be just the event, a short time at the reception, and an awesome photo album. More complex wedding photography packages can add engagement portraits, bridal boudoir photography, extra photo books for other participants, and video recording.
For each of these package deals in wedding photography, you want to make it attractive to the couple to opt in for them. This means making the prices favorable so they would consider upgrading to a higher-end package. It also means ensuring the physical photo items are of the highest quality possible.
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Pricing is important to make these packages worthwhile to you and your clients. For instance, if you regularly price an engagement portrait session at XX dollars and a simple wedding with a photobook at YY dollars, instead of merely adding XX and YY, you would come up with a new price lower than the added-up prices.
Doing so increases the likelihood that the client will choose to have both things done, thus increasing your overall monetary value. With the package pricing, the client may pick both things. So, even though you lose a little bit of profit for each item or service, you have an overall gain as they spend more money, giving you more profit.
Partnering With Others for Wedding Photography Packages
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Partnering with other businesses related to yours is an excellent way to drum up extra business, thus gaining additional profits. Some ideas you could flesh out for your wedding photography business are partnering with a florist and having wedding packages that include each other. A wedding planner can also be a perfect business partner for wedding photography.
You will want to have everything down in writing – a signed contract or business agreement – so no one loses financially or doesn’t fulfill their end of the bargain. For some wedding planners, this contracting is a matter of course, but you will want to know exactly what you’re getting out of the deal and what you’re expected to provide.
High-End Printing for Wedding Photography Packages
Whether the pricing and complexity of your wedding photography packages are on the higher or lower end of the budget scale, giving clients the absolute best physical photography items is paramount. Doing so makes it far more likely that your clients walk away from the transaction feeling good about the money they spent.
While there are many products you can add to your wedding photography packages, one item stands out as being the ultimate in unique photography experiences…
Imagine a photo album that comes to life—InMotion Albums does just that, combining the classic beauty of printed photos with the dynamic presence of digital media. This handcrafted album is the first of its kind, with a built-in tablet that detects the page you’re on and plays corresponding videos and photos to tell your story as you turn each page.
With its innovative technology, you get a unique blend of high-resolution printing, customizable layouts, and personalized digital content in one elegant, interactive package. There is no better way for your clients to relive their happy day!
Whether your clients are celebrating a wedding, commemorating a graduation, or creating a visual story of your travels, InMotion Albums lets you relive these moments in an entirely fresh way. The album is as user-friendly as it is luxurious, with an intuitive setup process that allows you to upload digital media quickly, or you can let InMotion’s team do the work for you.
From the moment it arrives, your album is ready to share and impress, bridging the tactile joy of a traditional photo book with the immersive quality of modern media. It’s more than a photo album; it’s an experience that transforms your client’s most precious memories into a vibrant, interactive story. What could be better?!
Wedding Photography Packages are One Key to Your Success
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In conclusion, building well-thought-out wedding photography packages is essential for both your business and your clients. By tailoring packages to include different levels of service, high-quality physical products, and unique items like InMotion Albums, you add immense value and create an unforgettable experience for your clients.
Effective packaging not only makes it easier for couples to select what they want but also allows you to increase your revenue by encouraging clients to choose premium options. Ultimately, these packages ensure that your clients walk away with more than just beautiful photos—they take home a treasured experience that lets them relive their special day in a meaningful way for years to come.
Friendly disclaimer: Our articles may contain affiliate links that support us without costing you more, and sometimes we spice things up with sponsored content—but only for products we truly stand behind!
Learn More:
- Types of Camera Insurance: What You Need to Know Before You Buy
- Capturing Memories: How to Tell Personal Stories Through Photographs
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